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We gave extra points to services that offered a free plan, even if they had ads. Pricing in line with most of the competition: A website builder shouldn’t cost significantly more than the industry average, which is roughly $20 to $30 per month.Finding out that a platform lacks a key feature shouldn’t happen after you’ve paid and gone through all the effort of setting up the site.

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A free trial of some kind: Websites, and especially online stores, are complex endeavors, so a service should give you time to kick the tires before you spend any money.

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A user-friendly interface: A website builder should require no coding knowledge whatsoever to put a site together, and it should allow other people to easily update the site even if they didn’t design it originally.Templates provide a structure for getting started, but they don’t prevent anyone from making a mistake like forgetting to add alt text to an image or choosing low-contrast text such as light-gray text on a dark-gray background, both of which are examples of issues that make your site less accessible to visitors.

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A pro can also help you avoid making poor design decisions. A good website designer can help you sort out the right design and elements for your site based on the information you share about your business, your goals for the site, and your audience or customers.

You’re not sure what you want your site to look like in general or what features you need.

( is an exception, as it lets you export all your content in the event you want to run a self-hosted WordPress site.) At the same time, you may find that one of our picks can create a site that looks and functions better than what you currently have, and websites built with a good site-building app can be much easier to update and improve. Getting the exact same look and feel is difficult with most website builders because they don’t let you import HTML, CSS, and other code.

You already have a website that you’d like to move to a website builder.

Most websites have a whole lot of elements to customize, and not everyone has the patience, interest, or eye for the task. But to make your site stand out from that of everyone else who uses the same template, you’ll probably want to customize the colors, fonts, features, and more to reflect your brand. You can simply select a template, edit the text and images on the page, and call it a day.

You’re averse to making many small decisions.

Starting monthly price (lowest plan): $16.

Square Online doesn’t offer as many design customization options as the other website builders we tested, but its simplicity is a feature in itself. It’s also free, with a discreet “powered by Square” footer-but upgrading to a paid plan allows you to use your own domain name and access site-traffic reports. If you use Square’s POS (point of sale) hardware to collect payments in person, using Square Online for a new site may be a no-brainer since doing so ensures that all your payment and inventory information stays in one place. Square Online doesn’t offer as many design customization options as Wix or our other website builder picks, but this service offers the easiest way to build an online store or a restaurant website because it takes just a few clicks to add a featured-items section, a menu, a contact form, customer testimonials, an events calendar, and other crucial business-oriented features.

Starting monthly price (lowest plan): $19.

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A free, ad-driven version is available, but most people will want to upgrade to a paid plan to have a more professional-looking custom domain name and to remove the banner ad at the top of each page. And its SEO (search engine optimization), social media, and email marketing tools can help owners grow an online presence. Beyond the basics of site editing, Wix offers plugins for all sorts of uses, from online stores to restaurant sites to blogs to appointment-booking sites. But Wix is also one of the most powerful, feature-heavy site builders we tested: When you want to take the reins from the AI, Wix’s main editor is packed with controls that can tweak every aspect of your site. Just answer a few questions about your style preferences and the kind of site you want, and you’ll quickly have a web page to start from. If you’re new to web design or don’t want to spend a lot of time designing a website, Wix’s auto-site builder (called ADI, for artificial design intelligence) can do the job for you. Wix is simple enough that just about anyone can use it to create a website in minutes, but it’s also flexible and powerful enough for you to fine-tune every aspect of each page if you want to.